The enterprise that is not content with just starting, but, like the Vespucci, perseveres.

The Made in Italy project showcases the excellence of Italian enterprises recognized worldwide. These are businesses that stand out both nationally and internationally for their originality, creativity, courage, and innovation, but above all, they tell the stories of people who have transformed their ideas into successful brands through their passion and talent.

This journey explores Italian businesses, from family-run firms to managerial companies, spanning across the country and various sectors, with the aim of Made in Italy to both discover and promote them, encouraging startups, companies, and entrepreneurs to gain social relevance. Aiming to foster relationships between entrepreneurs and the national system, the project includes events and thematic seminars for the exchange of ideas and discussions among experts, professionals, and institutional representatives from different sectors.