IO AMO LA CUCINA ITALIANA

At every stop of the Villaggi Italia, visitors were invited to immerse themselves in the world of Italian cuisine, discovering its products, key figures and secrets. Abroad, the “Anima Italia” area, promoted by MASAF, offered a rich gastronomic programme featuring masterclasses dedicated to the preparation of pizza and pasta, with in-depth explorations of key ingredients such as yeast, tomatoes and cooking times, culminating in final tastings.
In Doha, a special “Starred Pizzas” masterclass, created in collaboration with Italia Olivicola, was presented to the public, while in Jeddah, in partnership with Fiera di Verona, a masterclass focused on table olives and Sol d’Oro olive oils, paired with three different types of bread. To complete the experience, a garden showcased — through scents and colours — the symbolic products of the Mediterranean diet, along with the main rice and wheat cultivars, illustrating the deep connection between Italy’s gastronomic culture and the land from which it is born.
Ample space was also dedicated to wine tasting, including both alcoholic and non-alcoholic varieties in the Arab countries, and to olive oil masterclasses held in collaboration with Italia Olivicola. Within the Immersive Hall, the exhibition “Divina – Immersive Excellence”, also promoted by MASAF, guided visitors through the world of wine in a multisensory experience celebrating Italy’s winemaking tradition.