ITALIA GENIALE EXHIBITION

The exhibition “Italia Geniale”, promoted by the Ministry of Enterprises and Made in Italy, showcases to the world the inventive ability, creativity and design excellence that define Made in Italy. It does so through 82 products, divided into five categories, which embody the genius, design and innovation of Italian craftsmanship. Each of them is inspired by a single ideal: enabling people to “be human.” The project was realised in collaboration with the Association for Industrial Design, which, as scientific curator, selected historical and contemporary products and patents, some of which have been honoured with the prestigious Compasso d’Oro award.
The interpretative framework is guided by design, a discipline that constantly strives for innovation by uniting function and beauty. The exhibition therefore aims to go beyond the concept of the user as a simple consumer of artefacts, and instead to place them at the centre of every creative activity — a “person” who, through design, expresses talent, skill and potential. The concept of the “person” thus becomes the driving force of the narrative. These abilities converge in five categories: moving freely and safely (move-able), caring for oneself and others (live-able), creating the conditions for imagination (imagine-able), fostering relationships with other living beings and artefacts (relation-able), and working with dedication (work-able).